Below are work successes from Annabel’s 20+year marketing career
On Call Marketing
Manage brand design and website creation for innovative solar products.
Research industries and develop market insights for solar product launch.
Re-design product catalogue for tooling company.
Implement strategy that creates opportunities to retain & upsell to existing customers for automotive business.
Develop regular customer and prospect communications for plastics and packaging supplier.
Revise online marketing (SEO, Google ads, website structure) for international manufacturing software company.
Rebrand Turners Auctions to Turners
Due to low spontaneous awareness and an outdated and static reputation a new brand was created for Turners. The brand delivered ownership of Turners identity across all business units while retaining the heritage of the company. The brand helped reflect the expanding nature of the Turners business to be a multi-channel, multi-product, customer focussed retailer. Work included research and customer insight, design, testing and implementation.
Web site build, online advertising and conversions
In partnership with web development team built new website and managed continuing improvements in content and user experience. Updated paid and organic search and online advertising to increase quality online conversions while reducing monthly spend. Achieved over 250,000 unique web visitors every month.
Created online and TV campaign to extend the car trade in offer to damaged, unwarranted and broken down cars. Clarified opportunity, assessed competitors, talked to customers/market, created offer and campaign, got back end processes in place and engaged delivery team. Result was 140% increase in sales.
National promotion programme
Successfully increased sales by creating a national standard of sales promotions for both 16 individual branches and nationwide campaigns. Included pre and post sales analysis and campaign standards.
Campaign creation and customer channel shift
Created Buy Now campaign (TV, online) and finance messaging (online, on car and in branch point of sale) to shift sales from traditional outcry auction channels to multi-channel retail. Leveraged consumer law changes to help change customer perception from traditional (auction) to retail.
On Call Marketing offers businesses practical marketing, customized to their business that delivers results
- Marketing audit and strategy recommendations
- Design marketing plans and implement projects
- Virtual Marketing manager – agreed continuous service
- For a free 15 minute chat about how to better market your business please click here to send a message or call Annabel on 021 745 663.