Making your customers lives easier is as simple as asking what they need, feel and want.

What they need (have to do) and feel (concerns and frustrations) leads to what they want (solutions).

Let’s put that theory into practice. Below is an example a pipe supplier could apply for Civil Engineers and Civil Contractors.

Civil Engineers and Contractors Challenge: Avoidance of risk

Need: To minimise their risk and don’t want to rock the boat with governing bodies.

Feel: It is the suppliers responsibility to test new products/install processes and gain approval for use from governing bodies.

Want: Easy application  – avoid risk, time and cost it takes to introduce new products and install processes. e.g suppliers could offer a simple portal of approved new products/install processes that can be easily applied to projects.

Civil Engineers and Contractors Challenge: Cost

Need: A more effective and efficient way of doing things to be competitive.

Feel: Frustrated that contract financial penalties, health & safety procedures and sustainability requirements are affecting profit.

Want: Whole project solution – not just individual product focus – to minimise product and install costs.

Identifying what your customers need and feel will help you give them what they want. Customers who get what they want keep coming back.

Need help getting to know your customers?

Contact Annabel Huskinson 021 745 663 annabel@oncallmarketing.co.nz

In the game of gaining and keeping customers, being easy will get you ahead of the competition.

Would your customers describe their interactions with your business as easy or high maintenance?

How do you stop being high maintenance and get easy?

1. Recognise it’s not about you; it’s about your customers
2. Lose your inhibitions and get familiar with your customers 
3. Identify and implement solutions that make your customers lives easier

Do you really know your customers? What challenges do your customers face every day?

Maybe their biggest challenge is avoidance of risk. Or it could be cost & efficiency pressures, or they need more technical expertise.

Put your customers first and get to know your customers and their challenges. This allows you to deliver solutions that make their lives easier.

Nobody wants a high maintenance relationship. If your customers feel you make things easy for them, they will show their appreciation by doing business with you.

Want help making your business easy as? Contact Annabel Huskinson.

021 745 663

annabel@oncallmarketing.co.nz