Is your business easy or high maintenance?
In the game of gaining and keeping customers, being easy will get you ahead of the competition.
Would your customers describe their interactions with your business as easy or high maintenance?
How do you stop being high maintenance and get easy?
1. Recognise it’s not about you; it’s about your customers
2. Lose your inhibitions and get familiar with your customers
3. Identify and implement solutions that make your customers lives easier
Do you really know your customers? What challenges do your customers face every day?
Maybe their biggest challenge is avoidance of risk. Or it could be cost & efficiency pressures, or they need more technical expertise.
Put your customers first and get to know your customers and their challenges. This allows you to deliver solutions that make their lives easier.
Nobody wants a high maintenance relationship. If your customers feel you make things easy for them, they will show their appreciation by doing business with you.
Want help making your business easy as? Contact Annabel Huskinson.
021 745 663
Are you romancing your customers?
Today I want to talk about words marketers use a lot – Customer Engagement.
So what is customer engagement?
The truth is good customer engagement is all about romance.
I like to ask my clients “are you romancing your customers or treating them like a one time, online hook up?”
A good customer romance includes regular and meaningful communication, taking time to listen and putting your customers’ needs above yours. It’s about creating an experience that secures a long term commitment.
An online hook up is just that – wham, bam, thank you ma’am. A one time, unemotional transaction. No second date, no getting to know your customer better, no heart flutters. No future relationship.
Customer engagement is romance.
Your best customers want romance. Are you romancing them or using them once via an APP?
If you want to add some romance to your customers life please contact Annabel 021 745 663
annabel@oncallmarketing.co.nz